Back to school: the must-haves for retailers
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The start of a new school year is an exciting time for both children and parents. For retailers, this provides the opportunity to respond to the demand for practical and trendy school supplies. From backpacks and lunch bags to fluorescent jackets and educational items, a thoughtful assortment is essential. Find out what your customers need for a successful start and prepare your store with products from sustainable and stylish brands.
Backpacks and school bags: the foundation for a successful school year
A sturdy and well-designed backpack or school bag is essential for a child. It should not only accommodate books, notebooks and a lunch box, but also be comfortable to carry around every day. For young children, a lightweight bag with a practical layout is ideal, while older children often need more space for such things as a laptop or tablet, sportswear and additional accessories. Ergonomics also play an important role: adjustable shoulder straps and a sturdy but padded back provide extra carrying comfort and prevent back pain.
For example, get inspired by French company Caramel & Cie, known for their durable, lightweight backpacks and school bags with original designs. Or how about Fresk's cheerful, retro backpacks that wouldn't look out of place in your range either?
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Taking a lunch box and water bottle to school
A child needs energy to get through the school day, and that means a healthy lunch and plenty of drinks. Well-sealed lunch boxes and drinking bottles are therefore indispensable in every child's book bag. Parents and schools also increasingly value sustainability, which increases the demand for reusable and eco-friendly materials. No more of those plastic bottles and aluminum foil!
Do you want to add lunch boxes and drink bottles to your assortment? Then it is important that these products are sturdy, leak-proof and easy to clean. Parents can additionally choose different options such as a collapsible drinking bottle, a thermos that keep drinks hot or cold for hours or a convenient lunchbox with compartments.
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Pyjamas and sleeping bags: soft and secure
The Liewood brand, for example, offers a wide range of drinking bottles, lunch boxes and snack boxes with cheerful prints made from recycled materials. Prefer local? At Belgian brand Beau by Bo, you'll find cute lunch boxes and drink bottles that will make kids instantly happy. Trixie Baby also plays to the imagination with colorful lunch bags, lunch boxes and drinking bottles designed to spark children's endless imagination. This makes lunchtimes and breaks not only practical, but also a celebration!
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Suppliers for back to school
Back to school with the cutest school supplies in your assortment? Get inspired by different trendy brands at Trademart. Take a look in our baby & kids department and get personal advice from our exhibitors.
On the way to school: safety first
Whether children go to school on foot, by bike or on a scooter, safety and comfort are always paramount. Products such as sturdy bicycle helmets and eye-catching fluorescent jackets should therefore not be missing from your assortment. For fun fluorescent jackets, visit Beau by Bo. Here you will not find typical yellow fluorescent jackets, but original designs with reflective strips that ensure that children are highly visible, especially during dark mornings or rainy days.
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Extras that make a difference
In addition to the essential school supplies, there are plenty of additional products that make school life just a little more fun. Think of Caramel & Cie's cheerful pen bags and sports bags, or Fresk's original swimming bags. For younger children, Fiesta Crafts offers unique educational sets, such as a magnetic classroom clock or a wall sticker with the alphabet that makes learning a pleasure. Perfect for a classroom or for parents who want to create a playful learning environment at home.
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Monday Opening baby & kids: discover the latest collections
Want to enrich your assortment with the latest trends in baby and kids stuff? Get inspired during the Monday Opening baby & kids! From cute baby and children's clothing to fun toys, gifts and atmospheric decoration for kids' rooms: you'll discover it all during this free event.